Idiot String has a new look! During Fall 2018, the TBD* design studio at California College of the Arts created a new identity package for us: a new logo, color palette, typefaces, and templates for business cards, letterhead, and more. We feel the new look really captures Idiot String’s playful, collaborative nature. Working with Triet and Alexis pushed us to create a new tagline — “Theater Out Of The Box” — and examine they way we present ourselves to the world.